Elevating Performance Management:
United Food Industries' Journey with
Spider Impact
United Food Industries Corporation Limited, a leading confectionery manufacturer known for its DeemaH brand, has built a strong reputation for delivering quality and value in its snack products. Established in 1986, the company quickly grew to become one of the top producers in Saudi Arabia, exporting to over 70 countries. With a commitment to quality, DeemaH consistently ranks as one of the top brands in the Kingdom, recognized for offering exceptional products at competitive prices.
To support its continued growth and commitment to excellence, United Food Industries sought a robust performance management system that could streamline operations and improve reporting accuracy. The company found its solution in Spider Impact, implemented with the guidance of Crystal Consulting Group.
The Challenge: Overcoming Manual Performance Tracking
When Khurram Rasheed joined United Food Industries as the Performance Management Manager, he faced a challenge. DeemaH had spent nearly a year working with external consultants to develop key performance indicators (KPIs), but these metrics were still being managed in Microsoft Excel. While Excel offered some visualization options, it lacked the functionality needed to fully support balanced scorecard methodologies, and the process was time-consuming and prone to errors.
Mr. Rasheed was tasked with finding a performance management tool that could automate KPI tracking, improve data visualization, and integrate seamlessly with the company’s balanced scorecard framework. He also needed a system that was user-friendly for non-technical staff. After exploring different solutions, he came across Spider Impact and quickly recognized its potential.
Our Approach: A Tailored Solution by
Crystal Consulting Group
After requesting a trial of Spider Impact, Mr. Rasheed connected with Sarwat Ali Khan, Partner and Manager of Business Processes at Crystal Consulting Group, the official Spider Strategies partner in the UAE. The Crystal Consulting team demonstrated the full capabilities of Spider Impact, and Mr. Rasheed immediately saw how it could revolutionize DeemaH’s performance management.
Compared to other systems, Spider Impact stood out for its ease of use and powerful data visualization features.
Since DeemaH had already defined its KPIs, the implementation process was smooth and efficient. Crystal Consulting provided hands-on training, ensuring a seamless transition to the new system.
The Impact: Improved Reporting
and Strategic Focus
Since adopting Spider Impact, United Food Industries has experienced significant improvements in its performance management processes. The system’s customizable data visualizations have made it easier for all departments to track their KPIs and stay aligned with company objectives.
With Spider Impact, mid-year reviews that once required manual preparation are now completed quickly and efficiently. The system’s visual tools have also motivated departments to focus on their performance, with several KPIs improving from red to green in just a few months—a morale booster for the entire organization.
Spider Impact has also enabled DeemaH to shift its focus to identifying the root causes of missed targets and developing actionable plans to address them. This proactive approach to performance management has fostered a culture of accountability across the organization.
Key Benefits
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Enhanced Data Visualization: Spider Impact’s intuitive and customizable dashboards have made performance data easier to understand and act upon.
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Time Savings: Reports that previously took days to compile are now generated instantly, allowing teams to focus on analyzing results rather than gathering data.
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Increased Accountability: Employees have started taking ownership of their KPIs, and monthly performance review meetings are now held with full participation from top management.
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Proactive Performance Management: The company is gradually shifting its focus from lagging KPIs to leading indicators, ensuring a more forward-looking approach to achieving targets.
Looking Ahead: A Future of Strategic Growth
With Spider Impact firmly in place, United Food Industries is well-positioned to continue its journey of growth and operational excellence. The system has enabled the company to streamline its performance management, improve reporting accuracy, and foster a culture of accountability across departments.
Monthly KPI review meetings are now more productive and focused on achieving our strategic goals. Spider Impact has truly transformed how we manage performance
